Salesforce invests $300M in WordPress poster child Automattic

Salesforce invests $300M in WordPress poster child Automattic

There is an old saying “content is king.” Content management systems (CMS) drive curation and distribution for product-centric organizations. Fierce competition for CMS market share with drive acquisition strategies for leading CRM players. How Salesforce will leverage this investment should provide insight into the direction of this key capability.

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